:// biography

Paolo Pedercini was born in Italy in 1981, and currently lives in Troy, New York. An artist, game designer and expert in new media, he is the founder of Molleindustria. This radical design and development studio looks to reappropriate videogames as a popular form of mass communication. His objective is to research the persuasive potential of media to subvert the main clichés in videogames, and have some fun in the process.