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The Impersonal Artwork
Internet action.
2007
Daniel Jacoby

[ link original]
[ link en NETescopio]

10,800 users willingly took part in the creation of a new artwork. Each was invited to choose the colour of a pixel from a palette of 21 basic colours, and sign it with a name or pseudonym. The project was launched on 14 July, 2007, and ended on 14 March, 2009 when the last user took part.
The result is a digital image which is transformed into a map of preferences: a small democratized multitude based on tiny aesthetic predilections. Each pixel a person, a small cry, a flag.
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