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Videos distributed via email
Fernando Llanos

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[ link in NETescopio]

Before YouTube, broadband and 2.0 platforms, people were already going online, sending files and using rudimentary tools to create virtual communities.
The strategy adopted by Llanos called for building an audience and accustoming it to a cycle of instalments, as if it were an experimental TV series, but one that was compressed in size and length. Llanos reminds us that video-mails lasted around 20 seconds, and were under 500Kb, the limit imposed by email accounts back then. He sent his weekly instalment on Tuesdays, as that was the day when he wasn't allowed to drive, following legislation in Mexico City according to which cars were not allowed on the road for one day per week, depending on a number on their number plate.
Starting with a very small audience in July 2000, by August 2006, when he decided to end the project, he was sending video mails to more than 1,300 people, including friends, artists, curators and strangers, as tends to happen with mailing lists. Coincidentally, two months later YouTube was taken over by Google.

Videomail bordered on SPAM and unwanted intrusion. But it is worth considering how we are to know whether an email is unwanted, before reading it!



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